9 Softest Jute Rugs Made With Eco-Friendly Materials
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Our editors have furnished their homes with sustainable decor for the past decade — these are our favorite eco-friendly jute rugs that are soft underfoot and perfect for your living space.
Hoping to redecorate soon? We’d like to humbly suggest looking into jute rugs and runners for your home! Jute comes from a plant and can easily be transformed into durable, long-lasting fibers, making it completely eco-friendly. And, jute rugs are the ideal accents to bring warmth and texture to any space.
What is jute made from?
Jute is a natural fiber made from the stalks of the jute plant, a fast-growing, rain-fed crop primarily grown in India and Bangladesh. Often called the “golden fiber” for its silky sheen and warm, earthy hue, jute is harvested, soaked, and then stripped into long, soft strands that are spun into strong, durable threads. When woven into rugs, jute’s chunky texture brings a cozy, organic feel to any space, while its sustainable origins make it a favorite for eco-conscious homes. Because it’s both biodegradable and renewable, a jute rug isn’t just a stylish choice — it’s a planet-friendly one, too.
How can I know if my jute rug is sustainably made?
To know if your jute rug is sustainably made, start by looking into the source of the fibers and the manufacturing process. Sustainable jute rugs typically come from regions where the jute plant is grown using eco-friendly farming methods — meaning minimal pesticides, natural irrigation, and fair labor practices. Certifications like GOTS (Global Organic Textile Standard) or Fair Trade can be a helpful signal that the rug was produced with environmental and social responsibility in mind. Additionally, ask about the dyeing process; natural or low-impact dyes are kinder to the planet compared to synthetic alternatives. A sustainably made jute rug not only brings natural beauty and texture to your home but also supports a healthier planet and the communities that craft it.
Our criteria:
Our team has researched each of these jute rug brands and scoured thousands of customer reviews to finalize our list of the softest and most sustainable jute rugs. We update this list regularly with emerging favorites that meet the criteria below.
- SUSTAINABLE/NONTOXIC | Each of these listed brands refrains from using hazardous chemicals in their production of rugs and opts for natural and sustainable materials. We also prioritize brands that do not use PFAS in their production.
- SOFTNESS | Because jute can be a rough material, we’ve prioritized jute rugs that feel soft underfoot and work well for bare feet, kiddos, and pets.
- WIDE RANGE OF STYLES & SIZES | Whether you’re looking for a runner, entry rug, or an area rug, we’ve got you covered with a range of sizes and price points.
Jute not your style? Here’s our guides to nontoxic rugs and washable rugs to consider!
Best Overall | Revival, $179+
Softest Jute Rug | Armadillo, $150+
Best Jute Runner | CICIL Home, $179+
1. Revival
Best For | Large variety of jute rugs
Styles & Sizes | Area rugs, runners, round rugs; sizing up to 12’
Price Range | $179 – $1,699
For dazzling jute rugs that come in a variety of shapes, colors and textures and that won’t break the bank, look no further than Revival. These rugs are made in India from eco-conscious materials, are easy to clean, and are low-shed allowing you to keep your space clean without any extra effort! Each rug is handwoven by artisans and is small-bath dyed, giving each piece a one-of-a-kind look. If you’re not sure which rug suits your space best, try Revival’s handy rug finder quiz to find your perfect match.
Customer Review | “So soft! I don’t regret buying a Jute rug. It is wonderful to walk on and sit on. The depth of colors is beautiful – I love how it looks in all lighting. Highly recommend” – Anonymous (Read all reviews.)
2. Quince
Best For | Budget-friendly jute rugs
Styles & Sizes | Area rugs; sizing up to 12’
Price Range | $150 – $739
Add a touch of natural charm to your space with Quince. Handcrafted from 100% eco-friendly jute, these rugs have a soft, wool-like texture and a subtle sheen that brings warmth and refinement to any room. Each piece is carefully hand-washed and crafted by skilled artisans in India, making every rug unique. Available in multiple colors and sizes, Quince’s beautifully textured, artisanal rugs blend effortlessly with a variety of interior styles.
Customer Review | “This rug is amazing! Very soft for a jute rug. The color is perfect in my kitchen, has those golden shades that I’ve been looking for” – Kateryna (Read all reviews.)
3. CICIL Home
Best For | Jute runners
Styles & Sizes | Doormats, area rugs, runners, round & curved rugs; sizing up to 12’, custom sizing available
Price Range | $179 – $3,149
CICIL Home takes textile making to a new level by sourcing and manufacturing all its eco-friendly and traceable rugs on the American East Coast and the Carolinas. Small batch wool fibers from New York, Vermont and Pennsylvania are collected and carefully cleaned before being sent over to their final processing facility in North Carolina to be made into beautiful and uniquely shaped area rugs. No dyes or additives here – CICIL’s jute rugs are all low impact. The fibers are braided with jute (sourced from deadstock) for durability so you know your rug will last you a lifetime!
4. The Citizenry
Best For | Patterned jute rugs
Styles & Sizes | Area rugs, runners, round rugs; sizing up to 14’
Price Range | $139 – $2,299
The Citizenry offers some of the most stunning home goods that are ethically and sustainably made by artisans around the globe. Its line of jute rugs is available in varying sizes and styles, all by Indian artisans who are paid twice the fair trade wage. You can ‘meet’ your rug’s makers prior to purchasing, too via the artisan profile!
Customer Review | “I love this rug, took a while to decide on this investment but so happy we did! It is a beautiful and very natural color. Very comfortable for jute and the white wool adds to the softness.” – Lisa P. (Read all reviews.)
5. Ruggable
Best For | Washable jute-like rugs
Styles & Sizes | Area rugs; sizing up to 12’
Price Range | $169 – $999
If you’re ideal rug is washable but you love the look and feel of a natural jute rug, this one is for you! Ruggable‘s Re-Jute rug collection is made from durable, jute-like recycled polyester, resulting in a rug that’s water- and stain-resistant, machine-washable, and won’t shed or fray — making it perfect for busy, high-traffic areas. Just unroll, style, and refresh anytime for a quick and easy update.
Our Editor’s Review | “I’ve owned both of my Ruggable rugs for months now, and I continue to be amazed by the quality and how authentic they look next to my vintage Turkish rugs. The nonslip promise is true — even on our slick tile floors. – Kayti Christian, Senior Content Strategist at The Good Trade [Read the full review.]
6. West Elm
Best For | Living room jute rugs
Styles & Sizes | Area rugs, runners, round rugs; sizing up to 16’
Price Range | $39 – $5,189
West Elm embodies our dream aesthetic and we love how committed the company is to sustainably and artisan-made home goods, too. The jute rugs are artisan-made in India in safe working conditions, using only natural fibers. Find everything from doormats to round rugs here, with sizing up to 16 feet and plenty of contemporary patterns.
7. Armadillo
Best For | Soft jute rugs
Styles & Sizes | Doormats, area rugs, runners; sizing up to 4.2m (14’)
Price Range | $150 – $3,650
Armadillo was the first-ever Australian rug brand to become a certified B Corp! Its eye for design only parallels its dedication to quality and sustainability. The stunning jute rugs come in various unique colors, like Aubergine purple and Russet orange, with dozens of styles and sizes to choose from. All are made under fair trade working conditions, and the brand gives back too. Add some pizzazz to your home!
8. Nordic Knots
Best For | Scandinavian jute rugs
Styles & Sizes | Area Rugs, runners; sizing up to 450cm (14’)
Price Range | €295 – €1 995
Nordic Knots’ jute rugs bring natural texture and timeless style to your home. Handmade in small batches by skilled artisans in India and designed in Stockholm, each rug features durable, all-natural jute with unique, rustic character. With flatweave designs, graphic patterns, and uplifting color accents, these rugs are as functional as they are beautiful. Plus, they’re GoodWeave™ certified, so you can feel good knowing they’re made ethically, without child labor.
9. Jord Home
Best For | Small jute rugs
Styles & Sizes | Doormats, area rugs, runners; sizing up to 245cm (8’)
Price Range | $56 – $167
Jord Home crafts the perfect rugs to create your dream home environment that’s uplifting and comforting. Their natural rugs are handwoven with 100% natural and renewable jute in India, and are available with either rounded or square edges, so you have plenty of options. These versatile and reversible rugs have us swooning!
Customer Review | “Stunning, high quality and very luxurious” – Sophia (Read all reviews.)
Featured image from Armadillo
